Privacy Policy
Last updated: September 24, 2026
Eli's Home ("we", "us", "our") respects your privacy. This policy explains what data we collect when you request a free water test through purewaterelis.com, how we use it, and the choices you have.
Information we collect
When you book a test we collect your full name, phone number, email address (optional), ZIP code, property type, water source, and any optional notes. We also automatically collect technical information: IP address, browser, referring URL and UTM parameters.
How we use it
We use your information only to: (1) schedule and perform your free water test; (2) contact you by phone call and email about your appointment; (3) verify coverage in your area; (4) improve our site through aggregate analytics; and (5) meet legal obligations. We do not sell your personal information or share it with third parties for their marketing.
Phone and email communications
When you submit our booking form, you consent to be contacted by Eli's Home about your free water test using the phone number and email you provide — for example, to confirm your appointment, coordinate the exact time, or share your results. We contact you by phone call and email. These messages are part of the service you asked for and are not advertising. Standard call or data rates from your carrier may apply. You can ask us to stop contacting you at any time by telling us on the phone or by replying to any email.
Marketing messages
We do not send marketing messages by SMS or WhatsApp. If that ever changes, we will ask for your permission first, separately from booking, and you will be able to withdraw it at any time.
Service providers
We use trusted processors to operate our service: Neon (database hosting), Resend (email delivery), Upstash (rate limiting), PostHog (privacy-friendly analytics), Sentry (error monitoring), and Vercel (web hosting). These vendors process your data only on our behalf and under their own privacy commitments.
Cookies and analytics
We use first-party cookies and PostHog to understand how visitors use the site so we can improve it. When our advertising is active, we also use Meta's pixel to measure which ads lead to bookings. You can disable cookies in your browser; the booking funnel will still work.
Data retention
We retain booking records for as long as needed to provide our services and for legitimate business and legal purposes (typically up to 7 years). You can request deletion at any time.
Your rights
Depending on where you live (including California under CCPA/CPRA), you may have the right to access, correct, delete, or port your personal information, and to opt out of certain processing.
Children
Our services are not directed to children under 13. We do not knowingly collect personal information from children.
Changes
We may update this policy from time to time. When we do, we will revise the "Last updated" date above.